LULULEMON | MOVE FREE

Brandcenter Sprint Live Client Winner

Exercise isn’t meant to be so serious, so lululemon declares 2025 the year of moving free.

Move Free :30

OOH

we’ll show how liberating it can feel to move free in otherwise restricting places

MOVE FREE REMINDERS

We’ll get people moving throughout the day with
reminders straight to their wrists

BAD GYM BREAKUP

On valentines day, we’ll break people out of their contracts with the most constricting gyms.

REC LEAGUE RUMBLE

On the day in June with no major league professonal sports, We’ll
host a rec sports tournaments accross the country, streamed live on
lululemon’s socials.

MOVE FREE MARATHON

We’ll counterprogram the notoriously intense New York Marathon in Jersey city with a race that has only a start and a finish—no other specified route.

Student work made at VCU Brandcenter with:
AD: Nithya Charles | CW: Henry Coffey | CW: Jackson Wald | CBM: Erin Kang