WORK



NITHYA CHARLES | ART DIRECTOR








Los Angeles Chargers

The LA Chargers need fans to fill their empty seats. Montanans need a pro sports team to root for.




Training Camp in MontanaTo get new fans to show up for the Chargers, we need to show up in Montana.BRINGING MONTANANS TO LAWe’ll fill empty seats by giving away unsold tickets to Chargers fans in Montana and driving them to LA in Chargers branded trucks
CALI GOES COUNTRYThe Chargers will record a cover of Blake Shelton’s “Honey Bee” to show their appreciation for their new fanbase in Montana
A BRAND NEW PERSPECTIVE ON SPORTS ADVERTISING
Student work made at VCU Brandcenter with:
AD: Nithya Charles | CW: Henry Coffey | XD: Nico Morris | ST: Agrim Prakash | AD: Emme Shumacher