WORK



NITHYA CHARLES | ART DIRECTOR

Los Angeles Chargers

The LA Chargers need fans to fill their empty seats. Montanans need a pro sports team to root for.





TRAINING CAMP IN MONTANATo get new fans to show up for the Chargers, we need to show up in Montana.


BRINGING MONTANANS TO LA
We’ll fill empty seats by giving away unsold tickets to Chargers fans in Montana and driving them to LA in Chargers 
branded trucks


CALI GOES COUNTRYThe Chargers will record a cover of Blake Shelton’s “Honey Bee” to show their appreciation for their new fanbase in Montana


A BRAND NEW PERSPECTIVE ON SPORTS ADVERTISING

AD: Nithya Charles | CW: Henry Coffey | XD: Nico Morris | ST: Agrim Prakash | AD: Emme Shumacher