WORK



NITHYA CHARLES | ART DIRECTOR








LULULEMON | MOVE FREE
Brandcenter Sprint Live Client Winner

Exercise isn’t meant to be so serious, so lululemon declares 2025 the year of moving free.
Move Free :30
OOH  we’ll show how liberating it can feel to move free in otherwise restricting places

MOVE FREE REMINDERS
We’ll get people moving throughout the day with 
reminders straight to their wrists
BAD GYM BREAKUPOn valentines day, we’ll break people out of their contracts with the most constricting gyms.
REC LEAGUE RUMBLEOn the day in June with no major league professonal sports, We’ll 
host a rec sports tournaments accross the country, streamed live on
lululemon’s socials.
MOVE FREE MARATHONWe’ll counterprogram the notoriously intense New York Marathon in Jersey city with a race that has only a start and a finish—no other specified route.

Student work made at VCU Brandcenter with: 
AD: Nithya Charles | CW: Henry Coffey | CW: Jackson Wald | CBM: Erin Kang