nithya charlesart director















MR. POTATO HEAD | OR BODY?




To get people talking about Mr. Potato Head, we set out on an investigative TikTok series that sparks a debate over an unanswerable question.


INCITING MADNESSWe’ll get people curious with though provoking quesions.WE’LL HEAR FROM YOUWhen people tell us how to investigate, we’ll oblige with Tiktoks made in real time.YOU’LL HEAR FROM USWe’ll interview subject matter experts and post their takes.
BRANDS WILL JOIN THE DEBATE
Shapewear brand Skims and headwear brand Lids will share their best arguments on InstagramCREATING FACTIONS
We’ll empower people to pick their side and tell the world. 


made @ vcu brandcenter with:

 AD: Nithya Charles | CW: Kedi Hickman