WORK
NITHYA CHARLES | ART DIRECTOR
ABOUT
MR. POTATO HEAD | OR BODY?
To get people talking about Mr. Potato Head, we set out on an investigative TikTok series that sparks a debate over an unanswerable question.
WE’LL HEAR FROM YOU
When people tell us how to investigate, we’ll oblige with Tiktoks made in real time.
YOU’LL HEAR FROM US
We’ll interview subject matter experts and post their takes.
INCITING MADNESS
We’ll get people curious with though provoking quesions.
BRANDS WILL JOIN THE DEBATE
Shapewear brand
Skims
and headwear brand
Lids
will share their best arguments on Instagram
CREATING FACTIONS
We’ll empower people to pick their side and tell the world.
AD: Nithya Charles | CW:
Kedi Hickman
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