MR. POTATO HEAD | OR BODY?
To get people talking about Mr. Potato Head, we set out on an investigative TikTok series that sparks a debate over an unanswerable question.
WE’LL HEAR FROM YOUWhen people tell us how to investigate, we’ll oblige with Tiktoks made in real time.
YOU’LL HEAR FROM USWe’ll interview subject matter experts and post their takes.
INCITING MADNESSWe’ll get people curious with though provoking quesions.
BRANDS WILL JOIN THE DEBATEShapewear brand Skims and headwear brand Lids will share their best arguments on Instagram
CREATING FACTIONSWe’ll empower people to pick their side and tell the world.